Making A Case for Integrated Marketing Support

In today’s world of hyper-communication connectivity, you’ve got to be firing on all channels to be successful as a business. And that’s especially true when providing targeted legal services to a vast public audience.

As one of the largest and most successful personal injury firms in upstate NY, Martin, Harding and Mazzotti has to serve and communicate with clients at many different touchpoints, on many different levels. Online, on the air, in the community, face-to-face… the goal is the same: to promote the brand promise of service, integrity, compassion and effectiveness across all platforms and audiences.

We’ve been working side-by-side with MH&M for years, providing services and support for SEO, design for social, marketing strategies, brand identity, web mastering and development, video promos, and even community outreach.

We recently refreshed the Martin, Harding & Mazzotti brand and website to more closely relate to their brand values and offer a powerful, responsive communication tool that is essential to the strategic marketing plan we developed. Running in the background is a solid strategy of content-driven SEO and paid Search Engine Marketing (SEM) to make sure that targeted “eye-share” finds the site and gets the messaging across. To further ensure engagement and effectiveness, we continually support the MHM marketing team by adding fresh content like infographics, radio spots, testimonials, blogs and much more. We meet every month to evaluate our efforts – what’s working, what needs improvement, how can we get better – and make course corrections and adjustments to enhance our success.

We’re the creative force behind promos involving everything from social media campaigns to online ads and its landing pages to traditional media like print, posters, promotional items and direct mail.

All part of the plan. All part of the brand. And that we are very familiar with, having developed the Branding Guidelines for the firm.

Now that’s a solid case of collaboration.

Marketing Support Sampling