Brand Identity

Unique and Memorable Brand Identities

Experience design can identify and build experiences around differentiated value. A businesss’ products, services, technology, and people affect that value over time but it all starts with establishing a brand identity for the business. Then focusing on creating the promise of a distinct, memorable experience and consistently delivering it every time anyone comes into contact with your brand. Whether your customers are interacting with your web site and customer service rep on the phone or when they walk into your store or trade show booth.

Often, companies aren’t structured to consider the whole experience. Departments and business units are siloed, no one is talking to each other, employees are entering and existing. We can help with an initial brand discovery then build a brand strategy, identity package, guidelines and support your business in enforcing them.