Harding Mazzotti’s Web Site

In today’s world of hyper-communication connectivity, you’ve got to be firing on all channels to be successful as a business. And that’s especially true when providing targeted legal services to a vast public audience.

As one of the largest and most successful personal injury firms in upstate NY, Harding Mazzotti has to serve and communicate with clients at many different touchpoints, on many different levels. Online, on the air, in the community, face-to-face… the goal is the same: to promote the brand promise of service, integrity, compassion and effectiveness across all platforms and audiences.

This project consisted of the creation and launch of the new Harding Mazzotti website. It’s a powerful, responsive communication tool designed, developed and delivered to engage and connect. It’s got all the bells and whistles, of course. But running in the background is a solid strategy of content-driven SEO and paid Search Engine Marketing (SEM) to make sure that targeted “eye-share” finds the site and gets the messaging. And to further ensure engagement and effectiveness, we continually support the Harding Mazzotti marketing team by adding fresh content like radio spots, testimonials, blogs, storefront and much more. We meet every month to evaluate our efforts – what’s working, what needs improvement, how can we get better – and make course corrections and adjustments to enhance the site.

To learn more about Harding Mazzotti – Personal Injury Lawyers visit them at 1800LAW1010.com